In this special episode about How To Pivot Your Market Positioning, I invite you to be a fly on the wall during a private coaching session with my dear friend, Veronica Romney. Veronica is a leadership expert, international speaker, podcast host, and the creator and CEO of the Rainmaker Residency™ programs.
We explore the behind-the-scenes realities of brand evolution. Veronica shares insights on making bold moves in business while staying connected to your authentic self. She identifies those acute “bat signal” moments when potential clients are ready to take action and how to craft a brand message that resonates.
My intention for this episode and having Veronica mentor me is to diminish the shame around these ‘taboo’ conversations in market positioning. This is a permission slip to start talking openly about these big transitions and asking for support during this time. Identity shifting is part of life, let your identity shift and allow your business to shape shift with it.
This episode is a call to action for any entrepreneur feeling the pull to evolve their business and expand beyond their niche in the market while staying true to their core purpose. I believe what truly matters is following your heart and following that soul's calling no matter where it takes you.
p.s. When you’re ready, here are 2 ways you can radically grow your influence and impact market by positioning as a world-class, on-purpose leader:
✨ Drastically transform your life and business with my 1:1 private coaching. Our work together is a transformational journey combining the inner work (i.e. personal growth and identity shifts) with practical super actions to turn your visions into reality. Apply here.
✨Enjoy my free masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story. You have an extraordinary story to tell within you – even if you’ve been telling yourself that it’s too boring, too much, or people wouldn’t get it. The real question is, are you sharing your in a way that not only empowers you but also deeply connects with and moves your audience? Whether you're an entrepreneur or a leader influencing others. This masterclass will guide you to become a captivating storyteller who changes lives through your self-expression. Starting with your own. It's the secret to rising above the noise and being recognized as the go-to expert in your field.
EPISODE INSIGHTS:
▪️ Transitioning from a niche to a broader focus
▪️ Understanding different client categories and their needs
▪️ Aligning business offerings with personal growth
▪️ Creating a clear brand message
▪️ Identifying "bat signal" moments for client action
▪️ Developing new intellectual property
▪️ Surveying clients for deeper understanding
▪️ Marketing is the ethical persuasion
HIGHLIGHT QUOTES:
Who you are and who you have been does not need to be abandoned for you to pursue something that's calling you more.
Veronica RomneyWhen we do the work, progress happens.
Celinne Da CostaIf you can't identify the acute bat signal moments in your marketing, then people will delay working with you.
Veronica RomneyIt's more of this question of how do I shapeshift this thing so that it's holding me now and the evolution of me that's coming as opposed to keeping me stuck in, in my past self.
Celinne Da CostaTo me, marketing is the ethical persuasion of helping people achieve what they already want.
Veronica RomneyMEET VERONICA ROMNEY
Veronica Romney is a leadership expert, international speaker, podcast host, and the proud creator and CEO of the Rainmaker Residency™ programs.
Within the Rainmaker Residency™ programs, she guides Visionary CEOs and ambitious Marketing Leaders to master their roles. As well as to nurture their teams, prioritize their well-being, and elevate their leadership.
Over the span of 15+ years, Veronica has traversed the ever-evolving marketing landscape, starting as a corporate marketer and then building her own marketing agency from scratch. As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B evaluated software company, she had the privilege of witnessing the marketing industry's evolution firsthand from every angle.
Through these experiences, she gained invaluable insights into the unique challenges and opportunities that marketing teams and leaders face in today's dynamic world. With this depth of understanding and commitment, Veronica is on a mission to empower marketing leaders - inside and out.
When not helping her clients and Rainmakers with their professional and personal development, she is busy hosting her Rainmaker Podcast. Also writing her upcoming book, and wrangling her two man cubs in the beautiful oak trees of North Carolina.
FIND MORE ABOUT VERONICA
Website | LinkedIn | Twitter | Instagram | Facebook
MEET CELINNE DA COSTA
Celinne Da Costa is a Master Coach and brand story expert who works with high-achieving, purpose-driven CEOs, experts, and executives to help them become confident, fully expressed leaders with transformational stories, an influential brand, and a tribe of raving fans.
Celinne has thousands of hours of practitioner training in various modalities, including NeuroLinguistic Programming, Facilitated Breath Repatterning. As well as hypnotherapy, shamanic energy healing, emotional intelligence coaching. And life coaching, which she channels to create powerful breakthroughs for her clients.
Her work has been featured in top media, including Forbes, Entrepreneur, and Business Insider. A bestselling author and a popular speaker, Celinne has also delivered a TEDx speech on the power of human connection. Follow her journey on Instagram, Facebook, and Twitter @CelinneDaCosta.
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