In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.
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Best Moments:
(00:40) Introduction to social proof and its importance in marketing
(02:09) The ineffectiveness of generic and vague social proof
(02:44) The power of quantifiable metrics in testimonials
(05:39) The impact of contextual details in social proof
(06:48) Incorporating effective social proof in various marketing channels
(07:46) Sponsor message for Marigold email platforms
(08:26) Personal anecdotes about holiday gatherings and social interactions
(10:41) Announcement of upcoming free email certification program
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.