Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how platform design influences marketing outcomes, revealing that each digital ecosystem creates unique challenges and opportunities that impact advertising effectiveness.
Topics covered:
- [01:00] "Platform Research in Marketing"
- [04:00] How network effects shape platform economics
- [05:10] The interaction between organic and paid content
- [06:45] The impact of reviews and platform manipulation
- [07:15] Self-preferencing and the ethics of content labeling
- [09:30] Platform-specific insights for marketers
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Sen, A., Lambrecht, A., & Newby, J. (2025). Platform Research in Marketing. Carnegie Mellon University and London Business School.
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