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Nov 2024
1 h

How to Get Results on Social Media as a ...

Sarah Archer: Speaker, Comedian, Author, Playwright and Coach
About this episode

I’m going to be real here. 

When I look back at my life from my death bed, I am not going to say … “if only I’d spent more time on Linked In”. 

Most of the people I speak to would be happy to spend less time on social media and free themselves from the guilty feeling that they should be doing ‘more’! 

But the truth of it is that social media is important in a number of ways to building and growing your speaking career.

Here’s the thing though, there is a way to do social media on your terms. 

And that is what my guest Mark Saxby is here to share with you. 

Mark is more than just ‘another social media expert’. Combining his experience as an award-winning BBC and ITV journalist with his expertise gained after setting up one of the UK’s first specialist social media agencies in 2011, Mark and his clients have generated more than £20 million in sales through social media. 

Mark also founded the national Positive Social charity, which goes into schools to teach young people how to take back control of their lives from social media.

So … sit back and find out how to make social media less ‘faff’ and more fun. 

 

What you’ll discover:

  • Why Mark left an award winning career in journalism to create a social media agency.
  • Social media strategy for speakers. 
  • What’s best using multiple platforms or focusing on one?
  • How much attention you should be paying to AI.
  • Mark’s view on speakers using paid social media.
  • How to use storytelling to get results with social media.
  • The three biggest tips Mark has for speakers for getting gigs through social media.
  • Why Mark says people should ‘Be more Colin’
  • The charity social media project that is changing lives in education
  • How Mark’s spirituality impacts how he runs his agency. 
  • Where does speaking fit into your sales pipeline.

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here:

 

All things Mark:

https://www.linkedin.com/in/social-media-consultant/

https://www.statussocial.co.uk/

http://positivesocial.org.uk/

https://www.linkedin.com/in/social-media-consultant/ 

https://www.linkedin.com/company/status-social 

https://www.linkedin.com/company/positivesocial 

https://www.statussocial.co.uk/social-media-services/social-media-training/be-more-colin/

Books & Resources*:

The E-Myth by Michael E. Gerber

Value Based Fees by Alan Weiss

 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

 

Thanks for listening!

 

To share your thoughts:                                                  

  • Share this show on X, Facebook or LinkedIn.

To help the show out:

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

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