logo
episode-header-image
Mar 2024
22m 57s

70. The Two Laura's On: Running Paid Ads...

Shanté Gorman, Mentor for Social Media Managers
About this episode

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. 

Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make more money as social media managers. As the voices behind the JFDI with the two Lauras podcast, they share tips and advice but also rant about the state of social media, all from their chilly UK offices with a Diet Coke in hand.

In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings. Tune in to hear more from the Two Lauras and gain valuable insights to growing your social media management business with ads!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode70

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community70

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi70

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients70

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop70

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Up next
Aug 26
106. How to Audit a Social Media Account (Complete Step-by-Step Guide)
If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.Creating audits that actually convert isn't about being the critique police. It's about positioning ... Show More
6m 19s
Aug 5
103. Social Media Manager Starter Kit: Everything You Need to Get Started
If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.You're not unprofessional. You just don't hav ... Show More
8m 14s
Jul 29
102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates
Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.In this episode, Shanté breaks down the very real difference between burnout and a broken ... Show More
8m 16s
Recommended Episodes
Mar 2025
Social Media Hacks to Grow Your Audience & Create Content That Sells with Kristina Bartold
Feeling stuck when it comes to growing your brand on social media? Maybe you’re unsure what to post, struggling with engagement, or constantly battling the algorithm. In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk ab ... Show More
1h 9m
Jan 2024
7 Time-Saving Social Media Management Tips
Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It’s little wo ... Show More
13m 43s
Nov 2024
How to Get Results on Social Media as a Speaker with Mark Saxby - 306
I’m going to be real here.  When I look back at my life from my death bed, I am not going to say … “if only I’d spent more time on Linked In”.  Most of the people I speak to would be happy to spend less time on social media and free themselves from the guilty feeling that they sh ... Show More
1 h
Nov 2022
2nd Way to Keep up with Business Trends
[[:encoded, "Today we are talking about a second way to help you keep up with business trends, which is to Listen to Podcasts.\n\nPodcasts are a terrific way to consume content on the go. You can listen to them during your commute, while you’re doing chores around the house, walk ... Show More
1m 37s
Dec 2021
How to compete in a crowded social media market
The market is saturated — as business owners and influencers, it isn't anything new. So the million-dollar question is, HOW TO STAND OUT! I share some of the tips and secrets that I use when working with brands and the messaging that I use to help propel my business. HINT: it isn ... Show More
6m 21s
Aug 2019
Episode 2 - Why You Should Use Social Media To Market Your Business
It’s a commonly asked question - Why should I use social media to market my business? In this episode of The Social Dentist, Dr. Desiree Yazdan breaks down why you should use social media for marketing. The first patient Dr. Yazdan saw from Instagram signed up for a $12,000 treat ... Show More
18m 38s
Sep 2024
Why Branding Makes You Money | Ep 760
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cl ... Show More
19m 11s
Apr 2022
213. Making $25k in 24 Hours With Only 2600 Followers
What if we told you that you could make $25k on social media in just 24 hours? *ahem* and then what if we told you that you didn’t need to have a massive following to see that kind of result?That’s the kind of success our guests saw on social media after focusing on their account ... Show More
54m 52s
Sep 11
Rapid Fire Social Media Growth Advice from a Type C Multi-Millionaire
Most social media growth advice tells you to hustle harder, post more, and chase every trend. But that’s not how sustainable businesses are built. In this episode, Tiffany Carter shares rapid fire social media tips, Instagram growth strategies, TikTok growth hacks, and content ma ... Show More
28m 58s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer’s Lessons, Growth & What’s Next
Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts t ... Show More
32m 22s
Listen to millions of songs and podcasts on Anghami