Founder of Soar Running, Tim Soar, join us to talk about launching a premium running brand and how running (and the kit) has changed since then. We talk expensive vests, the design process, how discount culture has ruined consumers shopping habits, the environmental impact of producing kit, why he'll always pursue that perfect garment and how material scienc ... Show More
Today
Running challenges: are they still inspiring?
Have we reach peak saturation for big ultrarunning challenges? With more and more people running more and more miles over more and more continents, has the normalisation of going massive devalued what are incredible feats of endurance? Well, Ben, Rachel and Ali have a rambling ch ... Show More
40m 9s
Aug 19
Solo running vs group running? The pros and cons
On this week’s episode, in the company of RW’s senior writer, Rachel Boswell, we discuss the pros and cons of solo running vs group running, looking at what the latest science says. Learn more about your ad choices. Visit megaphone.fm/adchoices
37m 39s
May 2024
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comforta ... Show More
10m 49s
Jan 2025
Win The Inside Game: High Performance Psychology, Busting Fitness Myths, & Getting Unstuck With Elite Coach Steve Magness
Steve Magness is a renowned performance expert and author of “Win the Inside Game,” who has dedicated his career to examining why we often calcify into patterns that no longer serve us. This conversation explores how our modern obsession with achievement often leads to self-sabot ... Show More
2h 20m
Oct 2020
Is fast fashion destroying the planet?
Fast fashion is the rise of cheap, trendy, affordable and accessible clothes that turn catwalk trends into bargain buys in a matter of weeks. And while more fashion choices might seem like a good thing for consumers, it’s a bad thing for the planet. The average Australian buys 27 ... Show More
19m 13s
Oct 2024
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.
ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of ... Show More
43m 23s
Jul 22
The Aspire Playbook: How Allison Ellsworth Turned a Kitchen Experiment into a Billion-Dollar Brand
Ever wondered what it really takes to turn your small idea into a billion-dollar success? Today, Emma sits down with Allison Ellsworth, the founder behind Poppi, the revolutionary beverage brand that became the second fastest-growing drink company in history. Allison shares the r ... Show More
1h 27m