In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
Tune in to learn more!
Five things you’ll learn from this episode:
1. Do your research — know the show
2. Pitch uniqueness and expertise
3. Follow up
4. Avoid common mistakes
5. Preparation and promotion matters
Quotables
“It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9
“When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we’re doing our due diligence, we can easily find them.” — @JasonMudd9
“You’d be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no’s. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9
“Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I’m looking for something that really pops and resonates with our audience.” — @JasonMudd9
“It might be easy to say it’s easier to pitch a podcast than it is a major news outlet, but you’ve got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9
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Host contact info and resources:
Proven process for earned media coverage
Solocast 130: Media pitching tips
E-book: Learn Media Relations from the Media
Additional Resources from Axia Public Relations:
Listen to more episodes of the On Top of PR podcast.
Find out more about Axia Public Relations.