logo
episode-header-image
Sep 2024
23m 13s

Mastering Brand Strategy in the CPG Indu...

SME Strategy Consulting INC
About this episode
tail spinning
Up next
Sep 10
KEH Camera's CEO on Why He "Reports" to His Own Board
Glenn Kaufman runs KEH Camera, North America's largest pre-owned camera and video equipment reseller, founded D Cubed Group, and previously chaired the Finance Committee on the board of Red Robin Gourmet Burgers. In this conversation he explains why he treats himself as reporting ... Show More
25m 18s
Sep 1
He Led 4,500 Engineers Through the Dell-EMC Merger. Now He Runs the Company Behind the Jet Card
Alan Walsh is President of Sentient Jet, the company that invented the private jet card. Before that, he spent 20+ years at Dell and EMC, including leading the 4,500-person Global Support Center team through the EMC-Dell merger across 12 locations and six continents. In this epis ... Show More
24 m
Aug 20
Why Franchisees Quit the Idea, Not the Brand: Ex-Tropical Smoothie CEO Mike Rotondo
Most franchise CEOs chase the wrong number. Mike Rotondo — who's led Tropical Smoothie Cafe, Edible Arrangements, and Altitude Trampoline Parks, and now runs pet care franchise Skiptown — explains why the real measure of a healthy system isn't new franchise agreements, it's the " ... Show More
21m 31s
Recommended Episodes
Apr 2024
The Strategic Advantage Of Solo Consultants & Small Firms With Cathy Gillespie: Podcast #324
<p>Struggling to scale your consulting business without sacrificing your core values?  This episode is for you! Join Michael as he interviews Cathy Gillespie, a consultant who helps companies design and develop effective learning experiences. Cathy shares her secrets for growing ... Show More
40m 57s
Nov 2021
809. Product-Based Vs. Personal Brand: The Importance Of Organic Content, How To Identify The Gap In Your Industry, And How To Make Your Personal Brand Sellable With Tiffany Carter of ProjectME
Tiffany is a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. We are saying things in this episode that might be hard to hear, but they will certainly help you determine if you’re ready ... Show More
1 h
Jan 2022
The Power of Becoming a Feedback Magnet with Kat Cole
Great leaders help develop game-changing brands. Kat Cole (@KatColeATL) knows this first-hand, having led Focus Brands as their President and COO, and now in her new role as President and COO of Athletic Greens. Her secret? She understands how to find the feedback, process it, an ... Show More
1h 8m
Jun 2024
Strategic Thinking and Execution
<p>On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audi ... Show More
41m 35s
Dec 2024
Strategic TA at the Helm of a Global F&B Giant with Blair Bennett of PepsiCo
On this episode, host Ryan Dull is joined by Blair Bennett, Senior Vice President of Global Talent Acquisition at PepsiCo. Blair shares insights into managing over 30,000 requisitions annually, standardizing interview processes, leveraging data and technology, and enhancing Pepsi ... Show More
31m 28s
Aug 2019
The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
<p>Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using ... Show More
41m 22s
Feb 2025
Authentic Brand Growth Strategies with Valentina Escobar-Gonzalez
<p>Ready to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call</p> <p><br></p> <p>On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Valentina Gonzalez to talk about using the power of Bilingual Marketing ... Show More
37m 29s
Apr 2024
306. Empire in a Bottle: How Kat Hantas Took 21Seeds Tequila from Zero to Exit in 3 Years Using Femme Powered Business Strategies
Ever wondered how a casual dinner party inspiration turned into a $160 million business? Discover how Kat's transition to creating a market-disrupting infused tequila brand was sparked by personal health advice and a gap in the spirits market. From kitchen experiments to commandi ... Show More
42m 51s
Jun 2024
How to Get Your Strategy off the Ground
tail spinning
55m 8s
Jun 2022
How to Start a Personal Brand with Malissa Fedele
<p>Welcome to the Marketing and Margaritas Podcast!</p> <p>In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching ... Show More
25m 42s