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Nov 2024
24m 13s

Margi Hour: Live Ecommerce Brand Marketi...

Marketing and Margaritas
About this episode

On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey 🫶🏻 Jumping in the dms about my launch! I am launching a new valentines lingerie collection in December!


Have a question you want answered on the podcast, jump into our Instagram DMs: https://www.instagram.com/marketingandmargaritas_/

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