logo
episode-header-image
Apr 3
40m 44s

679. "Should I Simplify My Products and ...

Jacqueline Snyder
About this episode

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.

In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.

This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode. 

Resources:

  • Learn more about Sunshine & Saltwater here!
  • Follow Michelle on Instagram by clicking here.
  • Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Up next
Jul 7
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ... Show More
23m 26s
Jul 3
705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, wh ... Show More
17m 59s
Jun 30
704. How to Create Consistent Sales and Stop the Revenue Roller Coaster
Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owner ... Show More
21m 31s
Recommended Episodes
May 12
The Truth About Period Products, Sustainability, and Building an 8-Figure Business with Jen Eden
What’s really in the products we use every single month? In this episode, I sit down with Jen Eden, founder of Tampon Tribe. We talk about what’s really in your period products and why it might be hurting your hormones. She shares how to choose safer, cleaner, certified-organic p ... Show More
1h 7m
Nov 2016
Start A Clothing Brand: But Don't Go Bankrupt ;)
Written by Codie Sanchez                       Topics: The Struggle Isn't Real  With Nasty Gal declaring Chapter 11 Bankruptcy this week, it made me realize how the shiny bow is often on the gnarliest of presents. Don't let the veneer fool you, starting a business ain't for sissi ... Show More
1h 1m
Aug 2022
#86: Scale Your Startup With 90 Minute Workdays
Are you looking to scale your startup? If you’re like most entrepreneurs, you have two major obstacles to growth: limited time and how to best differentiate your product in the marketplace. In today’s episode, Donald Miller coaches Anna Belle and Lila Mae Skidmore, owners and fou ... Show More
29m 8s
Sep 2024
How to Scale Your Business As a First-Time Entrepreneur with Brooke Graves of Kaleidoscope Juice
Today’s guest happens to be the owner of my favorite cold-pressed juice bar in Arizona, Kaleidoscope Juice, Brooke Graves. We talk about how she went from employee to owning the business at only 28 years old, googling how to write a business plan and figuring things out as she ex ... Show More
1h 9m
Oct 2022
How To Expand Your Brand Vision With GOLDSHEEP Founder And Chief Creative Officer, Keri Wilson
I’m joined by Keri Wilson, Founder and Chief Creative Officer of GOLDSHEEP, a vibrant, one-of-a-kind athleisure brand that I’ve been obsessed with since it launched. Keri and I talk about the Goldsheep origin story and how her vision for the brand has evolved. We get into the cha ... Show More
52m 26s
Feb 2019
TSE 1036: How To Have A Constant Flow of New Customer
One of the biggest challenges in business is keeping that constant flow of new customers in the pipeline.  How you brand yourself and your company is imperative in producing growth and recurrent revenue.    Johanne Wilson is co-founder of a Florida-based design agency called COOL ... Show More
22m 16s
Jan 2025
Episode 485: Do you invest in yourself?
You're working hard, but it feels like you're getting nowhere.What if the problem isn’t your business—it’s that you’re not investing enough in yourself?In today’s episode, Fiona Killackey talks about why small business owners often neglect their own growth. She shares why taking ... Show More
10m 19s
Jun 2022
How to Start a Personal Brand with Malissa Fedele
Welcome to the Marketing and Margaritas Podcast! In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching multiple ... Show More
25m 42s
Oct 2024
Buying, Selling, and Investing in Businesses with Jaclyn Johnson and Lindsey Schwartz
How do you know if you should raise money for your business? In today’s episode, I’m joined by the incredible Jaclyn Johnson, founder of Create & Cultivate and Cherub, and Founder of Powerhouse women, Lindsey Schwartz. Jaclyn shares how taking a break after selling her majority s ... Show More
43m 13s
Aug 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
Send us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you ... Show More
33m 16s