In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh off the July 4th weekend tweet, Taylor shares his hottest ecommerce takes that have sparked conversations and debates across the industry. Highlights from the episode: -The importance of creating more ads and why having a top-notch video editor on your team can be a game-changer. -Why the advice "test everything" might not be as effective as you think. -The shift in buying behaviors and how future generations may view brand websites. -The massive potential of physical retail and why it's still a dominant force in sales. -How mastering Excel can significantly boost your value in any organization. Show Notes: -Particl’s exclusive 2-week free trial and a 20% discount off your first month using the code "CTC." http://Particl.com -The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.