Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.
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Mar 2025
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.
This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. ... Show More
59m 34s
Aug 2025
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s
Oct 2025
New “TrumpRx” to Lower Drug Prices & Spotify Drops One CEO for Two
Episode 682: Neal and Toby talk about Trump’s newly launched “TrumpRx” program designed to make more prescription drugs affordable. Then, the federal EV tax credit has officially ended, and some believe a drastic slowdown in EV sales. Also, Amazon overhauls its hardware and some ... Show More
31m 20s
Sep 2025
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s