Charlotte Bowens: Founder of Conscious Gear and trailblazing innovator behind VestaPak, the world's first plus-size hydration vest. From university administrator to entrepreneur, she fearlessly reshapes the outdoor industry.
Motivated by a personal health scare, she champions inclusivity and empowers the plus-size community to embrace an active lifestyle.
Founding Story: A Transformation and a Vision
It all started with a health scare that jolted Charlotte's life. An unexpected visit to the emergency room revealed high blood pressure, high cholesterol, severe depression, borderline diabetes, and a stark classification of "morbidly obese."
The avalanche of this diagnosis could have overwhelmed anyone, but not Charlotte.
Charlotte made a decision that changed her life's trajectory. Fueled by fear and a fierce determination to regain control, she took her first steps towards transformation at the gym. The journey was slow and arduous. On that initial day, she could walk for only 2 minutes at a modest 2 mph on the treadmill. But that wasn't the end; it was the beginning.
Every day, Charlotte persevered, placing one foot in front of the other, pushing through every personal limit, and defying her own expectations. Sixteen months later, she crossed the finish line of her first 50-mile ultramarathon—an extraordinary feat of physical and mental strength. However, this triumph was also bittersweet.
Charlotte felt proud of her incredible achievement and continued her ultramarathoning journey but as she looked for outdoor gear and apparel to accommodate her taller, curvier, and bigger body, she encountered a glaring problem. The market offered limited options that catered to her specific needs if any at all. Existing outdoor gear companies had overlooked a significant portion of the population, neglecting to provide functional and fashionable products for those with bigger bodies.
It was during the challenging times of the pandemic that Charlotte made a solemn vow: if no one else was going to do it, she would. Conscious Gear was born, emerging as a symbol of resilience and innovation. VestaPak was nominated in October 2023 by USA Today as one of the top ten products for outdoor adventurers and is currently sold at REI.
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Show notes:
Social Media
About Conscious Gear - “It's simple we believe that bigger bodies deserve to be the center of design and not an afterthought. We consciously design outdoor gear and apparel for bigger-bodied endurance athletes and outdoor enthusiasts so they can live a healthier lifestyle and achieve maximum athletic performance.”
Website: conscious-gear.com
Instagram: @ConsciousGear1
Tiktok: @consciousgear
Facebook: @ConsciousGearStore
X/Twitter: @ConsciousGear