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Nov 2024
33m 39s

S05.EP17 - Humour in Branding with Paddy...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
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Yesterday
S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob and Jonathan ex ... Show More
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S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ... Show More
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S07.EP09 - From Execution to Expertise with David C. Baker
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ... Show More
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