132. Why Most Creators FAIL at Monetizin...

What's up Rock Nation, today we welcome Tom Noske to the show. Tom is a content creator and endurance athlete from Melbourne, Australia. Over the last few years has built his personal brand to around teaching other creatives how to monetize their following. He has created a business for himself that generates over 7 figures a year, with over 80% profit margins - pretty impressive stuff! On this episode, we get to talk to Tom about his journey to get to where he is today, and how creators can do the same.

Check out Tom here:

https://www.instagram.com/tomnoske/

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Timestamps:

0:00 - Trailer

0:57 - Intro

2:43 - Tom’s first lesson he would teach his younger self

4:15 - Tom’s first product

7:01 - Tom’s Mindset Shift

10:48 - Becoming comfortable with being yourself on camera

12:46 - If you’re passionate about your content, it will never work

17:13 - How to rebrand

21:50 - The biggest personal brands in the world

24:55 - Kevin Hart’s Personal Brand

27:13 - How to structure content creation to avoid burnout

32:30 - Hurdles Tom had to overcome early on in his journey

35:30 - How to improve speaking to the camera

39:40 - Life and progress is not linear

45:37 - To ice bath or not to ice bath, that is the question

46:48 - How to build your dream life from the start

49:09 - Tom’s Cohort “Time To Build”

57:24 - How Tom ensures customer success

1:00:20 - Mistakes Tom made early on

1:02:33 - Selling a product doesn’t make you a bad person

1:05:23 - The desire to make money is not bad

1:08:03 - Biggest mistakes creators make

1:14:07 - Tom’s Newsletter Strategy

1:19:37 - Advice to creators looking to monetize their audience for the first time

1:25:13 - Tom’s experience with working with mentors

1:28:57 - The best lessons Tom’s learned from his mentors

1:32:02 - How Tom’s cohort evolved so he could charge 4X the price

1:34:48 - Challenges Tom has faced as his business has grown

1:41:19 - How Tom plans to buy a $10,000,000 house

1:43:06 - Tom’s advice to his 18 year old self

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