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Nov 2024
49m 42s

78: Passion Meets Performance: Tom Kelse...

Kamal Ellis-Hyman, Storme Arundell, Eliza Ellis-Hyman
About this episode

https://www.youtube.com/@TomFM

Ever wondered what it takes to turn a gaming passion into a full-time career? In this episode, Kamal sits down with TomFM, a YouTube sensation with nearly 200K subscribers who’s living every football fan’s dream—playing Football Manager for a living. Tom shares his journey from casually watching his dad play Championship Manager to realizing he could actually build a career around his love for the game.

But this isn’t just about gaming; it’s about hustle, adaptability, and the grind that most people overlook. Tom opens up about the sacrifices he’s made, the mental switch that takes him from a social, laid-back guy to a fierce competitor in the YouTube game, and how he reinvented his approach to build a channel with millions of monthly views. Plus, he drops insights on the evolving world of YouTube, the high stakes of viewer engagement, and what it’s really like to sustain a digital career.

In this high-energy episode, Tom and Kamal explore everything from the highs of hitting 100K subscribers to preparing for England's first Football Manager World Cup—yes, virtually! Tune in for a candid look at the grit behind TomFM’s “overnight” success and actionable advice on following your passion to the next level.

Listeners are in for a treat as Kamau Ellis Hyman re-launches the Aim A Little Higher podcast with an engaging conversation featuring Tom Kelsey, one of the most influential content creators in the Football Manager community. Kamau opens the episode by reflecting on the importance of exposure and aspiration in achieving personal growth, setting a motivational tone that speaks directly to the podcast's young audience. As he shares his vision of introducing remarkable individuals under 30, he emphasizes that their stories can serve as guiding lights for listeners striving to elevate their aspirations. The episode serves as a powerful reminder that the paths to success are often paved with resilience, dedication, and the courage to take risks.


Tom takes center stage as he recounts his unique journey from a casual gamer to a full-time YouTuber, captivating the audience with anecdotes that highlight his passion for Football Manager. He shares how his early experiences—watching his father play the game—ignited his interest and laid the foundation for his future in content creation. As Kamau expertly guides the dialogue, Tom reveals the challenges he faced during his initial foray into YouTube, including the struggle for visibility and the long hours spent learning the craft. Their conversation dives into the essence of what it means to build a personal brand: the need to adapt, innovate, and remain authentic to one’s passion. Tom’s insights into the importance of understanding audience dynamics and the value of creating accessible content resonate strongly with aspiring creators.


As the episode progresses, listeners are treated to candid reflections on ambition, competition, and the sacrifices made in pursuit of success. Tom discusses the delicate balance between personal life and work commitments, shedding light on how his drive for improvement sometimes comes at the expense of social connections. The dialogue culminates in a discussion about the future of Tom’s channel and the exciting opportunities that lie ahead, including his role as an assistant manager in an upcoming FIFA E Football Manager World Cup. Kamau’s adept questioning not only highlights Tom’s accomplishments but also encourages listeners to reflect on their own journeys. This episode is a compelling blend of inspiration and practical advice, reminding young listeners that with focus and determination, they too can aim a little higher and achieve their dreams.

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