Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist.
In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of ... Show More
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Sep 2023
Embracing Change & Harnessing AI
<p>On today's episode of the podcast, I'm sharing a talk I gave at the <strong>Rillavoice event in Orlando</strong>. We discuss the motivations that drive people, the importance of time management, the profound impact of AI and technology, and even dive into some of the p ... Show More
49m 26s
Aug 2025
GaryVee x Andrew Corlde: Building a Personal Brand to Thrive in the AI Era | PART 2
In Part 2 of GaryVee’s conversation with Andrew Corlde, the focus shifts to the power of personal branding in a world transformed by AI. They discuss how to stay relevant, adapt to rapid change, and leverage your unique voice to create lasting business impact. If you’ve ever wond ... Show More
25m 33s
May 2024
Creating a New Brand with AI in 60 Minutes
How can businesses harness the power of AI to revolutionize product photography and brand assets? In this episode, I'm joined by Salma Aboukar, co-founder of Qreates.com, who shares insights into leveraging AI for creating stunning visual content efficiently. We explore the trans ... Show More
51m 4s
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 1m
Oct 2025
The Playbook for Building a Career That Wins in the Age of AI
In today's episode, I talk about the real impact of AI on careers — especially for people working in customer experience and customer service. I break down why AI isn’t something to fear, but an opportunity to learn, adapt, and lead. We dive into how this shift is creating massiv ... Show More
51m 52s
Feb 2025
You Are Your Brand: Embrace Visibility
In this enlightening episode of our YouTube video podcast, we welcome Kelly Lundberg, a renowned Personal Brand Strategist, Speaker, Author, and the visionary Founder of BrandYOU Creators. Kelly empowers entrepreneurs and CEOs to elevate their personal brands, maximizing both imp ... Show More
55m 42s
May 2021
Episode 128 - Branding & self-promotion - mimosa and self-promosa
As you build your career, it’s helpful to think about your personal brand and how you promote yourself in the industry. In this episode, we are joined by Alice Lee, to talk with us about how each of us approach branding and self-promotion. Guests: Alice Lee - @byalicelee Panelist ... Show More
56m 58s
