logo
episode-header-image
Oct 2024
15m 7s

The power of personalization in the age ...

TED
About this episode
With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI. After the talk, Modupe dives into what this could mean for the rest of your life — on and offline. 

Hosted on Acast. See acast.com/privacy for more information.

Up next
Jul 7
How to change careers and reinvent yourself (w/ Dawn Burrell) | from How to Be a Better Human
Dawn Burrell is a celebrated long jumper, an Olympic athlete, and a chef’s whose cooking made her a semifinalist for a James Beard Award — and these are just a sampling of her many accolades. In this episode, Dawn talks about how she navigated the career shift from athlete to che ... Show More
40m 10s
Jun 30
A new vision of healthy masculinity | Davonte Green
What does it actually mean to be a "real man" these days? In a personal talk packed with actionable advice, youth advocate Davonte Green challenges age-old stereotypes about masculinity, showing that emotional intelligence and self-control — not aggression — are the keys to movin ... Show More
15m 11s
Jun 23
The climate movement needs new stories — here's mine | Fenton Lutunatabua
"We are not drowning. We are fighting," says storyteller Fenton Lutunatabua, echoing the mantra of the climate activists he works with across the Pacific. He shares stories of the people and communities at the front lines of the climate crisis, proving they're not waiting to be s ... Show More
11m 13s
Recommended Episodes
Oct 2024
The power of personalization in the age of AI | Mark Abraham
With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pi ... Show More
13m 52s
Oct 2024
493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead
Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.    In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leve ... Show More
58m 27s
Jan 2025
5 Email Marketing Stats to Boost Your Email Marketing
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. L ... Show More
24m 10s
Dec 2024
Digital Marketing Planning for 2025
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competit ... Show More
9m 22s
Mar 2025
Personalize Your Marketing...or Else
SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportuniti ... Show More
46m 26s
Feb 2024
92. How To Implement Personalized Marketing Into Your Business
Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at ... Show More
21m 43s
Oct 2024
724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)
Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strate ... Show More
42m 54s
Jul 2024
2977: AI-Driven Marketing and Personalization at Scale With OgilvyOne
How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterpris ... Show More
47m 8s
Oct 2024
Unleashing the Power of Sales AI with Devin Johnson
John Golden chats with Devin Johnson, creator of Sales AI, to explore how artificial intelligence is revolutionizing sales. Devin explains how Sales AI accelerates lead conversion by engaging potential customers automatically through multiple channels, reducing human workload, an ... Show More
23m 21s
Nov 2024
Personalized: Customer Strategy in the Age of AI. Harnessing the Power of AI (ft. David Edelman)
The Five Promises of Personalization.  Harnessing the power of AI to personalize the customer experience.  Exploding the myth of proving the ROI of CX.  This and so much more to talk about with our guest David Edelman on the All Things Considered CX Podcast with Bob Azman. David ... Show More
36m 43s