Welcome to the very first episode of The Fordify Show! It’s me Emily, and I’m beyond excited to have you here with me. Whether you’ve been following my journey for years, or just tuning in for the first time, I want to extend a heartfelt thank you for joining me in this exciting new adventure. This show marks the beginning of a fresh chapter, and I’m so happy to have you along for the ride.
In this debut episode, we’re diving deep into a topic that often gets brushed under the rug — the “Messy Middle.” Most of us love to celebrate the exciting starts and the satisfying finishes, but we don’t talk enough about the middle — the stretch that’s often the most important and yet most ignored. We tend to shy away from discussing it because it’s full of turbulence, and sometimes we’re not proud of the mess we’ve created. Maybe because it’s uncomfortable to admit the mistakes we’ve made or the actions we didn’t take when we’re stuck in uncertainty and despair.
So let’s be real — creating something from nothing is a volatile ride. And I’ve experienced it firsthand while launching my new company, FORDIFY. It’s been a rollercoaster of emotions, lessons, and growth, and I want to bring you behind the scenes of what that journey has been like — sharing the real unfiltered experiences that come with building something meaningful from the ground up and celebrating not just the successes but the lessons learned along the way. This journey is about more than just a destination. It’s about growth, connection, faith, and finding strength in the messy middle. Let’s dive in!
In this episode: