The Best SEOs Are Not SEOs

E476: Something nobody tells you about SEO. The best SEOs are not SEOs.

They're public relations people.

The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing.

So when you take these public relations people and teach them these things, they become unstoppable.

Build a brand, not backlinks. The brand gets backlinks and makes everything easier.

AND, if you are not a public relations oriented person, but you are a technical marketer, here's something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations.

00:00 Introduction
00:31 Public Relations in SEO
01:38 Successful Examples
02:57 Branding and Backlinks
04:32 PR Link Building Strategies
06:57 Combining PR with Technical SEO
08:09 Keywords and PR
09:03 A Missed Opportunity
10:33 Viral Marketing and Stunts
11:47 Learning PR
13:35 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #linkbuilding #digitalmarketing