Going from Good to GREAT (Episode 435)| Listen on Anghami

Aug 4

Competitor Campaigns: When, Why, and How (Episode 474)

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competi ... Show More

34m 13s

Jul 28

How to Audit a Failing Google Ads Account (Episode 473)

If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Lea ... Show More

30m 47s

Jul 21

Answering Questions from Listeners! (Episode 472)

This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.Try Opteo for free for 28 days - ht ... Show More

32m 35s

Jul 14

MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads

Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exactly ... Show More

1h 4m

Jun 2024

How Google Ads Are Ripping You Off & How to Scale In Spite of It

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better p ... Show More

44m 21s

Jan 2025

Google Ads Conversion Tracking Problems & How to Deal With Them - Part 2

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discus ... Show More

11m 10s

Aug 2024

Inside Google Ads: Metrics That Matter

Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone ... Show More

16m 11s

Jun 2024

Google AIn’t Over(view). How Google is "Improving" AI Overviews.

Google “Improves” AI Overviews This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netfli ... Show More

55m 16s

May 2024

Why you're doing YouTube Ads wrong with Tom Breeze

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads ... Show More

1h 1m

Oct 2024

Is Google Losing Search Market Share?

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be. Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google. So here is all the data on Google's yearly performance for shar ... Show More

8m 29s

Feb 2025

Is CPC Capping Right for Your Google Ads Campaign?

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and ... Show More

10m 19s

Apr 2024

#281 - [Acquiz] Google Ads et e-commerce, le B.A.-BA de l’achat média, avec Céos

“Il faut optimiser ses annonces Google Ads au plus haut niveau. Cela demande d’avoir une réflexion marketing derrière, et pas juste dire que son produit est le meilleur au monde.” Laurent Kretz reçoit Pierre-Baptiste Couette-Barreau pour parler de performance sur Google Ads. Le c ... Show More

1h 2m

Jun 2022

You Can Now See Your Performance Max Campaign Placements!

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your ... Show More

7m 51s