About this episode
Mar 9
No Click, No Credit. Meta Updates Its Attribution Framework
This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/👍 Like, Share, and Com ... Show More
52m 43s
Mar 2
Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions
Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and high ... Show More
42m 41s
Feb 23
A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts
This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/👍 ... Show More
45m 22s
Jul 2025
MBA2650 Extended Interview: Aaron Young - How The #1 Google Ads YouTuber Runs His Google Ads
<p>Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ... Show More
1h 4m
Nov 2024
Google Cracks Open Pmax Black Box
7m 21s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Jun 2022
You Can Now See Your Performance Max Campaign Placements!
<p>Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. </p><p>Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in sca ... Show More
7m 51s
Aug 2025
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s
Aug 2025
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More
8m 45s
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Sep 2024
Babe Wake Up, Snapchat Is Putting Ads in Chat
7m 55s
Aug 2023
The Pop-Up Box No Advertiser Wants
<p><span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span></p><p><span>And on the ... Show More
17m 56s
Sep 2025
Is Google Now the AI Leader?
Google’s AI comeback is turning into something bigger. Today’s AI Daily Brief covers whether Google has taken the lead in the AI race, with multimodal breakthroughs, Gemini’s surge, and a huge antitrust win around Chrome. We also dig into Anthropic’s $13B raise at a stunning $183 ... Show More
29m 23s
<p>Google “Improves” AI Overviews
This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads.
SAVE YOUR GA3 DATA - https://cypressnorth.com ... Show More
<p>Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.</p><p>.</p><p><a href="https://todayindigital.com/question" rel="nofollow"><strong>📝 ... Show More
<p><span>Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. </span></p><p><br></p><p><a href="https://arc.net/folder/518F733B-54CA-4B7F-89 ... Show More
