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Oct 2024
20m 16s

Reviving Fanta: How They Used Halloween ...

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they a ... Show More
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