E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod.
Lars was one of Neil Patel's early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing.
We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO.
Then we talk about link exchanges, content trades, developing sites with huge backlink profiles, his thoughts on text generation with AI, classic SEO, parasite SEO on Reddit, and even the Google API Leak.
Lars on 𝕏: https://x.com/LarsLofgren
Lars Lofgren's articles: https://larslofgren.com/
Work with Lars: https://larslofgren.com/help/
Lars Lofgren on LinkedIn: https://www.linkedin.com/in/larslofgren/
00:00 Introduction
01:45 $100,000/Month With Affiliate SEO to a Single Webpage
09:51 Google's Helpful Content Update
13:30 SEO for Different Business Models
15:37 SEO Penalties
24:23 Google's Struggle with AI
29:11 Major Changes in SEO Landscape
29:26 Keywords With "Best"
31:52 SEO Lars Feels Good About
35:17 Reddit Parasite SEO
41:03 SEO on Other Platforms
45:04 Personal Branding
54:57 Google API Leak
57:40 Conclusion
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seotips #digitalmarketing #searchengineoptimization #contentmarketing