episode-header-image

Oct 2024

14m 42s

310 - The Scarcity Advantage: How to Max...

About this episode

Harnessing Scarcity to Boost Event Promotions

In this special solo episode, Chris Do explores the concept of scarcity and how to effectively use it to promote events. Learn strategies inspired by Professor Galloway and luxury brands on controlling supply to increase demand. Chris shares practical tips, real-life examples, and anecdotes from his European tour on how to undersell events, engage the community in planning, and ensure success in different markets. Perfect for event organizers and marketers looking to maximize attendance and engagement.

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