A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass failing of thousands of hard drives.
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Jul 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
<p>In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending o ... Show More
1h 19m
Feb 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109
<p>In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for adv ... Show More
1h 9m
Mar 2021
Google ad track changes, implosions for the entertainment industry and Square buys Tidal
Kara and Scott talk about Google changing its ad model – they won't be selling ads based on how your browse the web anymore. They also discuss Square purchasing Jay-Z's music streaming service company – and we're not quite sure why... Meanwhile, Alamo Drafthouse files Chapter 11, ... Show More
1h 4m
<p>Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? To explore important Facebook and Instagram ad updates for marketers, I interview Tara Zirker.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> < ... Show More
