logo
episode-header-image
Sep 2024
21m 15s

Your Media Buying Is A Way Bigger Proble...

Andrew Faris
About this episode
tail spinning
Up next
Today
You Should Be Spending Ad Dollars On Existing Customers. Here's Why (And How).
FOLLOW UP WITH ANDREWX: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which ... Show More
26m 26s
Aug 17
Why We Say No To Clients Who Want To Pay Us (With Patrick Coddou)
Patrick Coddou is my business partner and COO at AJF Growth. Follow and connect with him on X at https://x.com/soundslikecanoe.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, a ... Show More
34m 3s
Aug 10
New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads - Olivia Kory
Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io.Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-showsMy episode about incremental attribut ... Show More
1h 11m
Recommended Episodes
Aug 2021
The Troubling Future of Advertising
<p>It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ... Show More
1h 4m
Apr 2020
"Too many ads..."
In this episode, we address the issue of there being too many ads on the podcast. 
6m 35s
Jul 2023
Media Buyers: Why Your Job Is NOT Doing Your Job
Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to ... Show More
51m 46s
Apr 2023
Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets
<p>Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last week ... Show More
51m 5s
Nov 2024
How Incrementality Impacts Ad Spend
Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink thei ... Show More
35m 42s
Mar 2022
"A lot of you have been asking about my skincare routine" and Other Instagram Marketing BS
Not all influencers are transparent about their deals or their marketing tactics. In fact, there is a lot of BS that goes down in influencer-dom, and that BS can hurt you, and your bottom line. Today, Nicole unpacks three social media marketing tricks that you should watch out fo ... Show More
10m 57s
Oct 2022
711 - What's A Realistic Return on Investment to Expect?
<p>One of my biggest issues with "social media traders" is the fact that they often present a false reality when it comes to what type of return on investment you should expect from trading. You may not want to hear a more realistic perspective, but trust me when i say that you N ... Show More
21m 3s
Oct 2022
E-Commerce Overreached. Now What?
It's hard to argue with a headline like "The Great Post-Covid Online Shopping Bet Was a Costly Delusion", but we're going to anyway. (0:21) Bill Mann  discusses: - Why the investments Amazon and Shopify made were not a "delusion" - What to watch for among online retailers this h ... Show More
25m 33s
Sep 2023
Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obses ... Show More
8m 52s