de #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.

Here’s what we're covering:

Why incrementality is about more than new customers.
How to measure true ad performance (beyond inflated ROAS).
The biggest risks for brands still stuck on traditional metrics.
How Incremental is changing the game with faster, smarter insights.

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1d:T490,In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make better use o

How Incrementality Impacts Ad Spend