logo
episode-header-image
Nov 2024
35m 42s

How Incrementality Impacts Ad Spend

Destaney Wishon and Justin Nuckols
About this episode
tail spinning
Up next
Jul 22
How to Filter the Noise in Retail Media
Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/ ... Show More
20m 32s
Jul 14
AI Is Your Advisor, Not Your Decision Maker
Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people ... Show More
18m 55s
Jun 30
How Amazon Live Is Connecting Creators, Content, and Commerce
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video shou ... Show More
18m 35s
Recommended Episodes
Aug 2025
How We 10X'd Ad Spend in 4 Days (and Why It Worked)
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.WORKSPACE ... Show More
40m 31s
Jan 2025
Nerd Alert: How Advertising Improves Pricing Power
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how a ... Show More
10m 15s
May 2025
This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview
This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ... Show More
23m 3s
Dec 2024
The $1 Trillion Ad Opportunity
Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically put budget to use – who are the unexpected winners?   (00:14) David Meier and Dylan Lewis discuss: - The global ad market eclipsing $1T in 2024, what’s drivi ... Show More
31m 59s
Oct 2023
The Money Printing Machine: Investing in Advertising | Ep 607
"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing ... Show More
14m 26s
Nov 2025
Nerd Alert: When Ads Hit Their Breaking Point
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer resp ... Show More
8m 42s
Jan 2025
Nerd Alert: Digital vs. Traditional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how t ... Show More
11m 35s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today&#39;s podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Sep 2024
Which ‘Clicks’ Should I Care About in Digital Marketing?
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Laur ... Show More
34m 1s