In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matt ... Show More
Today
Neil deGrasse Tyson On Aliens, Simulation Theory, and What Happens Inside A Black Hole
No.1 Astrophysicist Neil deGrasse Tyson returns to reveal what the government whistleblowers are actually telling us, why aliens almost certainly exist, why Mars can't save humanity from disaster, and whether science has left any room for God! Neil deGrasse Tyson is America's mos ... Show More
1h 48m
Jul 6
UFC Legend Dustin Poirier: I Lost My Mind. I’ll Never Let It Happen Again.
UFC legend Dustin Poirier reveals why he can't bring himself to watch the arrest video, the paid deals he's already lost, his vow to never drink again, and why the hardest fight of his life is happening off the mat. Dustin Poirier (“The Diamond”) is a retired UFC lightweight figh ... Show More
1h 33m
Jul 3
Most Replayed Moment: The Mid-Year Reset - Atomic Habits Author On How To Get Back On Track
Who do you want to be by the end of the year? James Clear is the bestselling author of Atomic Habits, one of the world’s most influential books on habit formation, decision-making and personal growth. In this moment, James Clear explains how to reset when you feel off track, choo ... Show More
28m 25s
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Jul 2022
The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 411
Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of ... Show More
12m 15s
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m