In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matt ... Show More
Today
Testosterone Expert: The Truth About DAD BOD & Why Women Find Fathers More Attractive!
What actually happens to your brain, and how fast or slow do you age when you become a parent? Dr. Darby Saxbe reveals the surprising science of the "parental brain" and how fatherhood physically reshapes a man's mind, why dads lose grey matter, what really happens to testosteron ... Show More
1h 28m
Aug 21
Most Replayed Moment: Better Sleep Doesn't Always Mean Longer Sleep! Fix These Habits Today
What if getting better sleep has less to do with sleeping longer, and more to do with your daily habits? Dr. Kristen Holmes is a performance scientist whose work focuses on sleep, recovery, circadian rhythms and the everyday behaviours that influence how well our bodies and minds ... Show More
30m 49s
Aug 20
Konstantin Kisin’s WARNING: Our Leaders Have Lost Control, We’re Headed For Conflict And Violence!
Is the West collapsing, or is the planet? Political commentator Konstantin Kisin and rebel economist Steve Keen go head-to-head on the biggest questions facing the West: immigration, the debt crisis, climate change, Trump, China and the future of AI. Konstantin Kisin is a satiris ... Show More
1h 33m
Oct 2023
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
<p>In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a ... Show More
1h 31m
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s
Jul 2022
The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 411
Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of ... Show More
12m 15s
May 2017
Rory Sutherland: The Psychology of Advertising
Rory Sutherland, Vice Chairman of Ogilvy & Mather, reveals how human psychology shapes everything from marketing to monarchy. Through stories about airport security, tribal politics, and the paradox of choice, he explains why rational solutions often fail and psychological insigh ... Show More
1h 59m