On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need f ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s
Jul 2024
2977: AI-Driven Marketing and Personalization at Scale With OgilvyOne
How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterpris ... Show More
47m 8s
Oct 2024
From Instagram To The Aisles: Meta's Vision For Omnichannel Retailing
Alicia LeBeouf, the Head of retail and E-Commerce at Meta, shares insights on how the company is leveraging artificial intelligence (AI) to enhance marketing strategies for retailers and brands. During a press breakfast at Groceryshop 2024, LeBeouf discusses the significant role ... Show More
10m 54s
Nov 2024
How To Incentivize Coin-Operated Salespeople, With Bernie Kassar
<p>In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives.Bernie shares insights from his extensive experience in the field, discussing the transition fr ... Show More
51m 4s
Jan 2025
How AI is Transforming Human Resources with John Kannapell, CYPHER Learning
<p>Discover the transformative power of artificial intelligence in HR as we explore how generative AI is reshaping the workplace. <br/><br/>The guest this time is John Kannapell, President, COO and Board Member at <a href='https://www.cypherlearning.com/'>CYPHER Learning</a>, a c ... Show More
23m 59s
Aug 22
6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More
36m 1s