On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need f ... Show More
Jul 15
Marketing Has Forgotten What It’s For
Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More
51m 14s
Jul 1
Why Agents Will Buy, But Marketing Must Stay Human
A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ... Show More
1h 3m
Jun 17
Why 90% of Your Brain Ignores Ads
What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ... Show More
1h 20m
Jan 2023
Udi Ledergor on Sales & Marketing Alignment Done Right
Udi Ledergor is the CMO of Gong. In this episode, Udi talks about how to create world-class content, positioning, and the future of Gong.
Connect with Udi on LinkedIn and Gong here.
Resources mentioned in the episode:
Show Notes Page
Here are three more ways to get help with ... Show More
56m 20s
Aug 2024
#43 Going Beyond Basic Customer Service
On this episode, Eli Weiss, VP of Retention Advocacy at Yotpo, discusses the evolving space of customer experience and SaaS, emphasizing the importance of kindness and humility in the industry. He also discusses the importance of personalization in CX and retention, and highlight ... Show More
50m 58s
Jul 2025
How to Move the Needle: Integrity, Fundamentals, and Innovation
This episode brought to you by our Sales Logic Expert Exchange with Mike Weinberg. Join Mark and Meridith as Mike shares his personal journey and reminds us that sales is more than a job—it's a key driver of the economy, offering both freedom and fun. With the sales world reshape ... Show More
39 m
Jan 2025
Why Human-Centric Marketing Matters in 2025
<p>In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ... Show More
24m 20s
Sep 2023
Embracing Change & Harnessing AI
<p>On today's episode of the podcast, I'm sharing a talk I gave at the <strong>Rillavoice event in Orlando</strong>. We discuss the motivations that drive people, the importance of time management, the profound impact of AI and technology, and even dive into some of the p ... Show More
49m 26s
Aug 2024
What You Need to Know About AI to Use it Effectively
<p>Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. So, what should you focus on instead?</p> <p>In this episode, David DeWolf and Mohan Rao explore how to think strategically abou ... Show More
31m 53s
Mar 2024
The Future of AI in Marketing
In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ... Show More
6m 22s
<p>Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.</p><p><br></p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href ... Show More
