In this raw episode, I dive deep into my recent experiences with marketing in the coaching industry, sharing my journey and the shifts I'm personally making in my business to walk with more integrity and alignment with my mission. I open up about the fatigue I've experienced from strictly following industry "standards" and my process to reclaim my authentic voice in marketing.
I discuss the problematic aspects of mainstream marketing tactics, including emotional manipulation and false scarcity. And how I'm cleaning up my language and approach to ensure integrity in all aspects of my business.
This episode is a call to action for all of us in the online space to take an honest look at our marketing and look at where we’ve stepped out of integrity. I believe that marketing at its core is meant to showcase the truth, provide real value, and be of service.
If you're feeling frustrated by the "marketing circus" and want to build a business that aligns with your values while genuinely supporting your clients, this episode is for you.
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▪️The evolution of the coaching industry and its impact on marketing practices
▪️Recognizing and moving away from manipulative marketing tactics
▪️The importance of language precision in marketing
▪️Shifting focus from social media trends to owned channels like email and podcasts
▪️Creating experiences for potential clients rather than relying on promises
▪️The power of storytelling in authentic marketing
▪️Balancing business growth with integrity and client empowerment
Why is there not a bigger conversation about how we need to hear our own inner dialogue and our own soul voice in order to make the right decisions for ourselves?
Celinne Da CostaThere is a lot of manipulation, a lot of manipulation. There's a lot of over-promising and under-delivering.
Celinne Da CostaI refuse to be a circus monkey. I refuse to perform for likes and for validation.
Celinne Da CostaCelinne Da Costa is an author, speaker, and Master Coach specializing in rewiring the subconscious mind for aligned success. She partners with high-achieving, purpose-driven experts, CEOs, and executives to transform them into confident, fully expressed leaders with compelling stories, influential brands, and a loyal following.
Celinne’s multidimensional expertise encompasses diverse modalities, including neurolinguistic programming, breathwork. As well as hypnotherapy, trauma-informed somatic facilitation, shamanic energy medicine, and emotional intelligence and life coaching. Her unique holistic approach has made her a sought-after expert, with a proven track record of empowering her clients – which include top industry leaders and Fortune 200 executives – to embody their greatness.
A celebrated speaker, Celinne has delivered a TEDx talk on the power of human connection. Her work is featured in major international media outlets including Forbes, Entrepreneur, and Business Insider.