The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more.
Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular culture for ... Show More
Apr 29
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event
This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all.Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. C ... Show More
42m 8s
Apr 15
Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands
Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world.This week Jim welcomes Ken ... Show More
53m 23s
May 2021
Attention Economy & Changing Consumer Experiences in Media
<p><span style="font-weight: 400;"><a href= "http://twitter.com/string_a_ling">Sarah Stringer</a>, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive ... Show More
25m 33s
Jun 2024
How did Snapchat win the GCC market?
In 2011, amid the Arab uprisings, other protests around the world and the rise of social media, Snapchat emerged with a unique concept.
The app pioneered by Evan Spiegel, Bobby Murphy, and Reggie Brown allowed images shared to disappear after a certain time.
This inno ... Show More
26m 31s