The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more.
Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular culture for ... Show More
Yesterday
Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
<p>When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Se ... Show More
48m 20s
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
May 2021
Attention Economy & Changing Consumer Experiences in Media
<p><span style="font-weight: 400;"><a href= "http://twitter.com/string_a_ling">Sarah Stringer</a>, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive ... Show More
25m 33s
Jun 2024
How did Snapchat win the GCC market?
In 2011, amid the Arab uprisings, other protests around the world and the rise of social media, Snapchat emerged with a unique concept.
The app pioneered by Evan Spiegel, Bobby Murphy, and Reggie Brown allowed images shared to disappear after a certain time.
This inno ... Show More
26m 31s
Nov 2024
Live from Los Angeles: Brands+Entertainment
<p>We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studios, Aisea Laungaue, Global Partner, ... Show More
1h 25m