logo
episode-header-image
Sep 2024
17m 27s

The Google Leak Revealed These 7 Things ...

Edward Sturm
About this episode
tail spinning
Up next
Yesterday
Google Just Dropped the Parasite SEO Penalty in Europe. Here's the Catch
E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part. I break down Google's change to its Site Reputation Abuse Policy inside the European Economic Area and explain what it means for parasite SEO, publish ... Show More
10m 26s
Sep 22
Legal SEO: How Personal Injury Lawyers Turn Google Searches Into Signed Cases
E1176: Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms. I talk with Lindsey Busfield of Optimize My Firm about how her team approaches SEO exclusively for personal injury law firms. We get into the pages that make m ... Show More
58m 11s
Sep 22
How to Sell SEO Without Ever Saying "SEO"
E1175: Most SEOs know how to rank websites. Far fewer know how to sell that skill. Blair Witkowski joins to break down how he sells SEO services without leading with the word "SEO." Instead, he talks about phone calls, missed leads, competitors showing up in ChatGPT, and money th ... Show More
1h 21m
Recommended Episodes
May 2024
A Glimpse Behind the SERPtains: Google Search Documents Leaked
<p>This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile fe ... Show More
1h 2m
Jul 2021
A Look Behind The SERPtains: Google Now Shows Why Sites Rank
<p>This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm c ... Show More
1 h
Feb 2023
Type A(ccount) Negative | Google Ads Rolls Out Account Level Negatives
<p>This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies ab ... Show More
56m 51s
Aug 2021
282. What to Do if You Want to Improve Your Discoverability on Google
<p>After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search ... Show More
28m 56s
Mar 2024
Nothing Really (For)Matters Anymore In Google Ads
<p>Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O&#39;Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join ou ... Show More
1h 1m
Jul 2023
Did Google "Steal" AI Content? Thoughts on the SGE, a Viral FB Post & 2 Weird Niche Sites
tail spinning
1h 3m
Feb 2024
Everything Counts in Large Amounts
<p>What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.</p><br/><br/>Privacy & Opt-Out: ... Show More
9m 18s
May 2024
Damage Done
<p><span>What&#39;s next for the relationship between Google and the marketing industry after a huge leak exposes Google&#39;s SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google too ... Show More
13m 42s
Jun 2024
Google DROPS AI Overviews to Just 15% of Searches
tail spinning
1h 3m
Sep 2020
Google Algorithm - WTF?
With so many companies relying on organic SEO, Google claims to continuously try and evolve their algorithms to provide a great experience for the end user and keep the playing field even for businesses. But are they really? Stay Angry our Friends –––––––––––Join Anger Management ... Show More
8m 46s