logo
episode-header-image
Sep 2024
17m 27s

The Google Leak Revealed These 7 Things ...

Edward Sturm
About this episode

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works.

Revisiting the Leak months later, these are 7 of the most notable takeaways.

Seven things that Google measures that will affect your search engine optimization efforts.

A few of these might surprise you.

Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak

00:00 Intro to the Google Leak 01:31 Domain Authority 04:12 Clicks and Engagement 06:03 The Backstory of the Google Leak 07:32 Content Freshness 09:47 Change History 12:36 Originality 13:28 Site Size and Age 15:42 Chrome Data 16:59 Final Thoughts

#seo #searchengineoptimization #googleapileak #digitalmarketing

Up next
Yesterday
How Often Should You REALLY Be Building Backlinks?
E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little ( ... Show More
5m 54s
Jul 8
Gaming LLMs & Google Best Lists: Black Hat Tactics, SEO Loopholes, and What Actually Works
E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact ta ... Show More
13m 7s
Jul 7
Why Threads Could Be the Next Parasite SEO Goldmine
E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll wa ... Show More
8m 5s
Recommended Episodes
May 2024
Inside the Google algorithm
The Verge's Nilay Patel, Alex Cranz, and David Pierce discuss Google's algorithm leak, OpenAI content deals, and more tech news from this week. Further reading: Google won’t comment on a potentially massive leak of its search algorithm documentation Google confirms the leaked Sea ... Show More
1h 32m
Aug 2024
How Google's Generative Experience Reduces Site Traffic
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of ... Show More
28m 33s
May 2024
Don't Be Evil: Google's Secret War
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising ... Show More
22m 52s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Sep 2019
Search Engine Optimization
On today’s show we’re continuing our series on digital marketing. A few of my consulting clients have asked about SEO. So on today’s show we’re going to cover some of what’s new in search. It’s no secret that the majority of the business goes to the businesses that appear on the ... Show More
5m 25s
Aug 2024
Mastering Content with EEAT: SEO in 2024
With Google’s recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the ... Show More
24m 25s
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s ... Show More
9m 39s
Nov 2024
Remix: Google Zero is here — now what?
For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. Google is constantly changing that platform — it launched another attempt to combat ‘parasite SEO’ just this week — and not all of those changes have worked well. Earlier this year I talked t ... Show More
34m 1s
Apr 26
Deep Dive: The Dual Threat Challenging Google's Business
Google is reeling from back-to-back courtroom defeats—one targeting its search-engine defaults, another striking at its ad-tech stack—while the Justice Department weighs unprecedented remedies that could compel the company to shed Chrome or even Android. Yet antitrust pressure is ... Show More
10m 4s
Nov 2024
SEO, GEO and AEO: What You Need To Know
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search beh ... Show More
20m 25s