E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results.
Wilson Zehr joins the show to break down how to easily do direct mail campaigns.
He's been doing direct mail since 1999 and built a technology company that makes sending physical mail as simple as sending an email.
Wilson explains how direct mail has evolved, why it now performs better in some cases than digital marketing, and exactly how to set up and measure your own campaign.
We discuss:
- How direct mail works in today's digital landscape
- How to find and target the right mailing list
- The costs, ROI, and tracking methods that matter
- When to use postcards vs. letters
- Real examples of businesses using direct mail effectively
If you've ever wondered how physical mail still fits into modern marketing, this episode breaks it down step by step.
⭐️ Zairmail - https://www.zairmail.com/
⭐️ Wilson Zehr on LinkedIn - https://www.linkedin.com/in/wilsonzehr/
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00:00 Evolution of Direct Mail in the Digital Age
00:34 Zairmail: Bridging Legacy and Digital
01:40 Speedy: A New Direct Mail Application
02:37 The Appeal of Direct Mail
03:26 Basics of Setting Up a Direct Mail Campaign
04:50 Finding the Right Contacts for Direct Mail
06:59 Success Factors in Direct Mail Campaigns
08:57 Practical Examples and Niche Markets
15:57 Cost and ROI of Direct Mail
26:03 Comparing Direct Mail with Digital Campaigns
26:35 Challenges of Email Marketing
27:31 Effectiveness of Direct Mail
28:22 Combining Direct Mail with Digital Funnels
30:42 Case Studies and Examples
31:35 Targeting New Movers for Local Businesses
35:18 Automating Direct Mail Campaigns
38:17 Crafting Compelling Direct Mail
46:29 Innovative Direct Mail Campaigns
49:41 Conclusion and Final Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#directmail #ecommerce #marketingstrategy #marketing