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Mar 2024
1h 8m

From Homeless to $1M Wholesale Company: ...

Boost Your Boutique with Emily Benson
About this episode

1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital.

2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are to make it to make everybody feel like they can wear it and not be self conscious.


4:06.1 I do think that the clothes you put on your body have a lot to do with how you leave your house.


4:22.6 it's really hard for boutique owners to find  Quote unquote, cute clothes in curvy sizes.


9:03.0  no matter how big or small can they know, well, hopefully they know, or are starting to at least learn what sizes sell best for their particular demographics. 


11:01.3 We're not going to sacrifice style quality or anything like that, but I am willing to  kind of do what needs to be done to stay relevant in whatever changing market is happening or doesn't happen.


13:10.7 That's all I think most boutique owners want. They want to know that like someone cares about them from the wholesale side


19:10.6 There's a big piece of feeling represented in clothing and clothing manufacturing.


26:15.3 The best way, in my opinion, to get started is two things. Reach out to a vendor that you trust and ask if they would be willing to work with you, um, with custom designs.


26:43.4 that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um and  Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.


30:01.8  that is a great way to get your feet wet in my opinion is go to someone that you like their style already You've already built a relationship with them Ask them if they'd be willing to do custom pieces for you um and  Kind of learn about the process that way, not asking them, you know, and taking all their trade secrets, but just getting your feet wet into that.


35:08.2 you're talking about building more income because you have that unique stuff.


37:24.4  in the course that I took with you, when we worked one on one and looked at  Um, the timing of when I was launching things and we learned that I was kind of a step behind.


So when I, it wasn't that what I was launching wasn't good and people didn't want it. It's just that I was bringing them in a little too late, which made me not sell as much as I could because for a lot of my customers, the time had already passed for them to successfully bring in that style.


44:21.2 you want to be basic, but you don't want to be too basic. I think that's a big piece of it.  And at the same time, the hardest part about being a fashion forward,  bold dresser is. The basics always sell. That's why I'm like, how much, you know, if someone says, Oh, I did a t- shirt and it did so well in, in black, I'm like, did you do it in white? 


46:26.9 If you're starting in April, you're going to want to be working out winter, for sure, as someone who's just starting, because there's no way in hell that your first samples are going to come and you'd be like, yep, perfect, love it.


50:03.4 You probably aren't seeing fully or like making the connections and you know, I just remember our calls, like I would get on and I was just like, Oh, this is the problem.


51:01.8 I think we've all, even at various stages, right. Of our business, we've been in these trenches where we're just like, what are we doing? Well, you know, and then someone comes in and says, Oh my gosh, like, Wake up, you know, or Hey, look left. You've been looking right this whole time, you know, like it looks very different over here.


53:30.2 And I don't know who will be listening to this, who knows me and who doesn't know me, but  I guess it was probably around eight years ago that I was actually homeless. So like,  I,  I make it a point to say that because I literally never had anything in like, period. 


57:03.6 I think wholesale is a really big opportunity for a lot of people that, you know, might not write today, see it, but they feel it and it's coming.


1:01:13.4 The industry that we're in is very lonely. If we're being honest. 



Here's where you can find Molly!

Molly's Website

Molly's Facebook - join the owner's only group!

Molly's Instagram

Molly's TikTok


Resources:

Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️


NEW BOOK #TheRetailMindset available on Amazon


Let’s be friends! 😊

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Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.

Mentioned in this episode:

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Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

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