In this episode of the BRANDINFLOW Podcast, you'll learn how to master the human aspect of your brand identity, transforming your business into a magnet for long-term success. Discover actionable strategies for understanding your audience, crafting a unique brand vocabulary, and building trust through consistent communication.
Feb 2025
Overthinking? Try the 6 Thinking Hats for Better Decision-Making in Life & Business
In this episode of the BRANDINFLOW Podcast , we explore the 6 Thinking Hats Method by Edward de Bono - a powerful framework designed to help you think through challenges, make better decisions, and take action faster. If you've ever felt stuck, overwhelmed, or paralyzed by overth ... Show More
17m 14s
Feb 2025
The Hidden Brand Gap That’s Hurting Your Business – Let’s Fix It
Your brand identity is how you present yourself—your visuals, messaging, and customer experience. But is it aligned with how your audience actually perceives you? If there’s a gap between what you think you're communicating and how customers actually see you, it could be silently ... Show More
12m 31s
Oct 2024
#177: Why “Both-And” Thinking is the Future of Leadership
Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! -- ... Show More
35m 42s
Jan 2025
How to Make Better Decisions Under Pressure
Many people believe that leaders instinctively make the best decisions based on past experience, almost like muscle memory. But Carol Kauffman, assistant professor at Harvard Medical School and the founder of the Institute of Coaching, challenges this view. She explains why falli ... Show More
28m 14s
Jan 2025
#212 Alfred Lin: How to Think (and Work) Like a World-Class Investor
Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing cri ... Show More
2h 19m
Mar 2025
How to Lead a Successful Turnaround
When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be creative, and embrace change. When he was president and CEO ... Show More
28m 33s
Apr 2025
How To Stop Being An All-or-Nothing Thinker
Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I shar ... Show More
37m 13s