Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success.
In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Direc ... Show More
Sep 29
Public Media’s New Reality: How Stations Can Thrive Amid Funding Losses
In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are aski ... Show More
33m 20s
Jun 2025
Unlocking Mid-Level Giving: Precision Strategies for Sustainable Growth
Your organization’s mid-level donors are already fueling your mission by giving as much as 10x more than entry-level supporters. These donors are loyal, passionate, and just one intentional moment away from becoming major givers. However, these donors often fall through the crack ... Show More
53m 52s
Aug 2024
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare your ad accounts for the busiest season of the year, and the 7 C’s of CTC’s med ... Show More
45m 24s
Oct 2023
The Art of Persuasion — Laurie Zoss
When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need. Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC’s Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponso ... Show More
43m 56s
Nov 2024
Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist
This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whether you're new to the space or looking to fine-tune you ... Show More
35m 24s