Addressing and highlighting negative features in a sales pitch can be used to pivot to the positive and ultimately increase credibility and sales.
- Mentioning a negative feature can increase credibility and be used to bolster a product or service in sales.
- Addressing product weaknesses proactively in sales conversations can help regain control and pivot to the positive.
- Raise the negative features in a sales pitch, then pivot to highlight the positive outcomes.
- Customers may initially see too many features as a negative, but they will realize the need for them as their business grows.
- Training may seem too long, but for a sophisticated product like ours, it's essential for maximizing return on investment.
- Turn negative features into positives by listing weaknesses, raising the negative, pivoting with "however", and concluding with a positive statement to control your presentation.
- Check out the Sales Velocity Academy for fast courses to help you sell more, and remember to sell hard when you know how.
- It's important for a speaker to focus on delivering real content, engaging the audience, and motivating them, with the main goal being to make the client look good.
Summary for: https://youtu.be/cD9pJtK8GAQ by Eightify