How can you gracefully sauté around the nay-sayers when making cold calls? You might have to learn from a ballerina to find out.
In this episode, I sit down with Wendy Weiss, the Queen of Cold Calling, to discuss the power of mastering the art of cold calling. Wendy shares her journey from ballerina to sales trainer and how the principles she learned in ballet class have transformed her approach to sales.
Meet Wendy Weiss
- Initially, she aspired to be a ballerina and pursued a dance career. However, she worked at a telemarketing agency focused on business-to-business development to support herself financially between dance gigs.
- Years later, when her ballet career ended, Wendy realized that her expertise in cold calling was a marketable skill. This realization led her to write her first book, "Cold Calling for Women," and launch her own business.
- Now she helps business owners, sales professionals, and individuals build their sales pipelines and grow their businesses more effectively.
The Ballet Class Model
- Wendy explains the three-step model she learned in ballet class and how it applies to sales:
- Warm-up: Define your target audience and create a script that resonates with them.
- Rehearsal: Practice your script and prepare for potential objections.
- Performance: Execute your cold calling strategy with confidence.
Overcoming Fear and Rejection
- The fear of rejection keeps you from making the phone calls, but once you let go of it, everything else will fall into place. Wendy shares her own experience with rejection in the dance world and how it prepared her for sales.
- She emphasizes the importance of practice and muscle memory in overcoming fear and building confidence.
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