Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators.
This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively.
Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.
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Timestamps:
00:00 Introduction
00:42 Kelly's Journey to Personal Branding
01:47 The Evolution of Personal Branding
03:37 Defining Personal Branding
05:51 Key Elements of a Strong Personal Brand
08:48 Tailoring Your Personal Brand Across Platforms
12:44 Starting Your Personal Branding Journey
14:41 Auditing and Enhancing Your Personal Brand
18:33 Success Stories and Strategies
24:33 The Importance of Personal Branding Goals
25:58 The Power of Personal Branding in Business
26:11 Stephen Bartlett's Insight on Personal Branding
27:03 Monetizing Your Personal Brand
27:43 The Role of Employees in Personal Branding
29:11 Staying Relevant in a Fast-Changing Media Landscape
30:11 Content Creation Strategies
32:37 Balancing Authenticity and Content Creation
33:44 Overcoming the Fear of Posting
38:20 Networking and Personal Branding
40:44 Public Speaking and Personal Branding
42:36 Activities to Build Confidence and Personal Branding
45:06 The Importance of Personal Branding Across Industries
46:57 Tools and Resources for Personal Branding
48:10 Kelly Lundberg's Book and Final Thoughts
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