Troy Ericson is the owner of e-mailMarketing.com, EmailDeliverability.com, and recently exited Copywriting.org. Troy & his team have generated over $100,000,000 for their clients since 2020 by improving email copy & deliverability. Troy is considered by many to be the creator of modern Email List Management - and most people who call themselves Email List Managers learned from Troy.
Join us for an exciting conversation with Troy Ericson as he shares his insights on how cold email is a huge opportunity, how reverse cold email closed $26k in 1 week, and how AI should be used in prospecting.
Takeaways:
Connect with Troy Ericson
Website: https://cold.e-mailmarketing.com/
Timestamps:
00:00 Cold email is effective for lead generation.
03:46 Cold email softwares build generalized industry lists.
08:22 Using Loom videos and cold emails effectively.
10:02 Reply to welcome email with pitch for improvement.
13:54 Clarify purpose for appointments with sales team.
17:31 AI vs. human response in handling specific questions and market's response to AI.
19:36 Efficient emails convey necessary information with personality.
25:12 Email open rates can be misleading.
27:13 Marketers reverse engineer successful strategies for improvement.
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