logo
episode-header-image
Jul 2024
59m 15s

C is for (Third Party) Cookies, They’re ...

Cypress North
About this episode
tail spinning
Up next
Nov 24
Filtered to Perfection: Google Gets On-Brand
<p>This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. </p><p>Also, Gemini 3 now powers AI Mode, an ... Show More
1h 8m
Nov 17
Brand New Ad-ditions to Google Shopping Ads
<p>Brand Inclusions Coming to Google Shopping Ads &amp; Interview w/ PPC Greg | EP. 408</p><p>This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration ... Show More
1h 2m
Nov 10
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way
This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us a ... Show More
49m 59s
Recommended Episodes
Aug 2023
The Pop-Up Box No Advertiser Wants
<p><span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span></p><p><span>And on the ... Show More
17m 56s
Oct 2024
Bizarre Love Triangle
<p>In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy.</p><p>.</p><p ... Show More
8m 27s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Sep 16
The Brand NEW AI Marketing Strategy for 2025
Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally c ... Show More
32m 58s
Sep 18
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with ... Show More
22m 4s
May 2024
Damage Done
<p><span>What&#39;s next for the relationship between Google and the marketing industry after a huge leak exposes Google&#39;s SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google too ... Show More
13m 42s
Jun 2023
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
<p><span>Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. </span></p><p><br></p><p><span>And on the ad-free Premium Podca ... Show More
10m 11s
Sep 30
Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Po ... Show More
20m 48s
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
47m 42s
Sep 2024
Babe Wake Up, Snapchat Is Putting Ads in Chat
tail spinning
7m 55s