E367: Keywords within striking distance. Here's how to increase your rankings for them.
Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).
See which pages are ranking for these keywords.
Expand your sections in these pages.
Write more.
Go as in-depth as is necessary on these keywords within that page.
You don't have to add an essay's worth, but a few paragraphs.
If you're not directly using the keyword, make sure you use it.
Proofread. Always proofread.
Then submit your changes to Google Search Console.
For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/
00:00 Using Google Search Console for Keyword Insights
00:13 Keywords Within Striking Distance
00:21 Expanding Content for Better Rankings
00:28 Example: Targeting 'Podcast History' Keyword
00:37 Steps to Optimize Content
00:55 Why This Works
01:21 Recording from the Airport
01:57 Final Thoughts
#seo #searchengineoptimization #digitalmarketing #inboundmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/