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Jul 2024
1h 7m

The Critical Role of Strategic Marketing...

Kelley Stevens, LMFT
About this episode

In today's fun episode, host Kelley Stevens engages in a deep conversation with Sara, a therapist and group practice owner who excels in assisting teens and adults. They delve into Sara's journey toward establishing a practice centered on adolescents, her clever marketing strategies, and the complexities of running a practice while maintaining a family life balance. Sara conveys her enthusiasm for group therapy and her proficiency in guiding other therapists in starting their own therapy groups. They also discuss the hurdles and strategies for maintaining therapy continuity with clients transitioning to college, and the significance of cultivating a reliable network of specialists for referrals. Sara's creative marketing efforts in a local Jewish publication and her commitment to offering services tailored to her community are highlighted as they conclude with a laugh about being mutual supporters in their professional development.

Guest Bio:

Sara Schreiber is a licensed clinical social worker specialized in working with teens and young adults through both individual and group therapy. Sara started her solo private practice in 2021 in order to have more financial freedom and serve her clients in a way that felt more authentic to herself and her values. Sara became a group private practice one year later as another values-driven decision, when her family’s needs began to change and she needed to have fewer clinical hours, but didn’t want to sacrifice her income from her solo practice. Sara is passionate about helping other therapists meet their goals in private practice, whether those goals are growing their solo practice, building a group practice, adding on groups and workshops to their practice, or building more financial security within their businesses. When not seeing clients or working on her practice, you can find Sara hanging out with her husband and three children in their home in New Jersey.

www.collaborativeminds.net

www.collaborativemconsulting.net

saraschreiber@collaborativeminds.net

@teen_group_therapy

 

In this Episode:

  • Teen Practice Journey
  • Marketing and Referrals
  • Licensing, College Support
  • Private Practice Consultation
  • Teen and Adult Specialization
  • Scheduling, Parent-Therapist Balance
  • Virtual Group Therapy
  • Local and Word-of-Mouth Marketing
  • Professional Collaboration

 

Highlights:

(00:00) Introduction

(00:59) Specializing in Working with Teens

(05:37) Scheduling and Client Shifts

(08:12) Referrals and Collaboration with Schools

(20:35) Team Building and Collaboration

(21:12) Offering Group Therapy

(22:22) Supporting Business Growth

(27:47) Parent Coaching and Separation Anxiety

(38:05) Collaborating with Other Therapists

(40:13) Marketing in Local Jewish Newspaper

(44:09) Unique Offerings and Long-Term Impact

(47:24) Investing in Mentorship and Learning

(55:29) Setting Boundaries and Valuing Time

(56:33) Maximizing Time and Business Growth

References:

American Group Psychotherapy Association → https://www.agpa.org/

Stabilize and Scale → https://www.becomeagroupguru.com/scale

Back Your Time → https://www.buybackyourtime.com/

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by The Passive Practice - www.thepassivepractice.com

 

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