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Apr 20
Stop Being Selfish: The Sales Habit That Pays Off Later
Send us Fan MailBill and Bryan are back from spring break with a powerful lesson about the long game in sales. Inspired by a 35-year-old charity event that grew into a $400 million movement, they dig into how the small actions you take — or skip — today create enormous downstream ... Show More
15m 25s
Apr 9
Why Prospects Stop Trusting You (And How to Fix It)
Send us Fan MailTrust is the missing ingredient in most failed deals — and the old methods of building it (the hearty handshake, the enthusiastic follow-up email) no longer cut it. In part four of the Sales Identity Crisis series, Bill breaks down why modern buyers are slow to tr ... Show More
5m 38s
Apr 2
The Identity Shift: From Labor to Leverage
Send us Fan MailIn this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a leverager.If your sales approach is built on effort alone — more calls, more hours, more hustle — you're operating on a ... Show More
4m 28s
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20m 19s