This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice.
According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a specific ad position or an entire episode.
Tune in to hear Heathe ... Show More
Aug 20
Inside Talent Development
In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-first perspective to talent recruitment, onboarding, and sh ... Show More
36m 21s
Aug 6
Sound Decisions: How Creative Testing Elevates Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform. Scott shares how creative testing empowers brands to produce more effective podcast ads—and why this approach ... Show More
31m 50s
Jul 23
Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. Ed shares his perspective on why podcast ads aren’t just ... Show More
37m 53s
Jun 2024
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probabl ... Show More
32m 27s
Aug 2024
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of ... Show More
52m 11s
Apr 2025
#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek
Do you cringe at the mere mention of the word, "insights"? What about its fancier cousin, "actionable insights"? We do, too. As a matter of fact, on this episode, we discovered that Moe has developed an uncontrollable reflex: any time she utters the word, her hands shoot up uncon ... Show More
1h 7m
Jul 2024
Should You Prioritise Purpose OVER Profit? Marketing with Impact with Sophie Lee
Find out more about Hostinger here👩💻
Welcome to another episode of The Girls in Marketing Podcast. Today, we are joined by our final guest of Season 5 and it’s a special one. Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand a ... Show More
46m 12s
Nov 2024
Trailer: James Cridland on building the platform that powers podcast industry reporting
On a special episode coming this week, I’m sitting down with James Cridland, founder & editor of Podnews.net, *the* place to get all your podcast news, and then some. Over two episodes, we’ll get into the genesis of the platform and get James’ insights on the latest shifts in the ... Show More
1m 24s