Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.
In this episode, we discuss:
Dive in:
[03:10] 30-year media research career transitioned to podcasting.
[07:09] Podcasting offers targeted reach and audience engagement.
[12:10] Podcast advertising offers incredible opportunities for brands.
[13:55] Podcasting advertising: test, tiers, and programmatic market.
[19:01] Content matches sensibility, tone, mood for audience.
[20:40] Insider Tips from Tom!
Find the notes here: https://keepopt.com/209
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