The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...
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Jun 2024
Is the NY Times Just a Gaming Platform?
Even the Grey Lady struggles to profit from the news. This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Semafor founder Ben Smith to discuss media profit models, the impact of Google’s AI on the news biz, and the TikTok-ification of information. In the Plus ... Show More
43m 47s
Apr 2022
How Elemental TV is Pioneering the Next Generation of CTV Ad Innovation with Omer Latif, CEO at ElementalTV
<p>Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to ... Show More
26m 56s
Jun 2022
Does Consistency Matter on YouTube Anymore? [Creator Support]
Today we're talking about different storytelling formats, how to hire, how much to charge for a brand deal, and long-form vs short form content. We also dive into the latest news from the creator economy. Subscribe to our newsletter www.ThePublishPress.com Learn more about your a ... Show More
37m 21s
