This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level.
Key Takeaways: ... Show More
Yesterday
Unlocking Programmatic Potential with AI
In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue. David Krulewich is the CEO of Mission Media, a company dedicated t ... Show More
36m 34s
Sep 24
Growing Your Audience: The Power of Cross-Promotion
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company. Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, int ... Show More
40m 55s
Sep 10
Creating for Kids: Why Video Matters for Young Audiences
On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision. With deep experience in both traditional media and digital storytelling, ... Show More
36m 3s
Oct 2024
How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger
Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adaptin ... Show More
24m 5s
Sep 2023
DBE 0138: How to Monetize Your Podcast and Build an Engaged Community with Kacia Ghetmiri
In this episode of the Digital Business Evolution podcast, Jess is joined by the amazing Kacia Ghetmiri! Get ready for a juicy episode all about tactical ways to engage with your community, why quitting is not a bad thing, and monetizing your podcast. Kacia explores how to effect ... Show More
1h 12m
Apr 2025
How To Turn Podcast Guesting Into Profit with Beth Nydick
Do you think media exposure will grow your business? THINK AGAIN. In this episode, I sit down with Beth Nydick, a former TV producer turned media strategist, to talk about how to actually turn visibility into cash. She shares what you need to do behind the scenes to make exposure ... Show More
1h 10m
Jan 2025
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketin ... Show More
49m 21s
Feb 2025
The Podcast Host Playbook: How to Cash In on Your Content with Hector Santiesteban on the ‘7-Figure Leap’ Podcast
Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, ... Show More
57m 40s