It’s our favorite time of the year at The Podcast Advertising Playbook - time for the IAB’s Podcast Advertising Revenue Report! We love this report because it has everything to do with revenue in the podcast and advertising space: How much did we bring in? Did we hit our goals? What are we expecting to achieve?
In this solo episode, host Heather Osgood brea ... Show More
Aug 20
Inside Talent Development
In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-first perspective to talent recruitment, onboarding, and sh ... Show More
36m 21s
Aug 6
Sound Decisions: How Creative Testing Elevates Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform. Scott shares how creative testing empowers brands to produce more effective podcast ads—and why this approach ... Show More
31m 50s
Jul 23
Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. Ed shares his perspective on why podcast ads aren’t just ... Show More
37m 53s
Jun 2024
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probabl ... Show More
32m 27s
Aug 2022
JOE RUBIN - Grow your Podcast with Ads
Joe Rubin knows how to take your podcast to the next level. As the Creative Marketing Officer of Mowpod.com, he helps podcasts grow through ads. In this episode, Joe shares tips on how you can grow your podcast through effective marketing campaigns. Like an entrepreneur, a host s ... Show More
32m 39s
Nov 2024
#732: This ONE Podcast Strategy Has Made Over 6-Figures with Jenna Kutcher
Add affiliate marketing to your podcast! Hear Jenna Kutcher's tips to monetize a podcast, strengthen relationships, and boost revenue with affiliate links. Today, we discuss: (5:42) The strategies Jenna used to make over six figures this last year without sponsorships (8:25) How ... Show More
43m 27s
Oct 2024
200. Milestone, Myths & Giveaway: 200th Episode Special
In this 200th episode of the Bringing the Human back to Human Resources podcast, Traci celebrates this milestone and discusses the recent Monster Work Watch Report 2024. She critically analyzes workplace trends and statistics, encouraging listeners to think critically about gener ... Show More
24m 54s
Nov 2024
“The thing that makes podcasting great is that it’s audio first.” James Cridland on the state of the podcast industry
On a special bonus episode, James talks to me about the state of the podcast industry, the audio versus video conversation, and his thoughts on its future. Links: The Vergecast: They’re called “Podcasts” Podnews: Why is all the podcasting money in the US by Will Page The decentra ... Show More
38m 52s